Performance marketing for games

Turn clips into wishlists. Pay per view, not per promise.

ClipRaid connects your studio with creators who post clips that convert. You set the budget, we handle the keys, the view tracking and the payouts — and you only pay for the views you get.

See how it works
Pay per view Low commission Closed beta
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Built on the platforms you already use
Steam keysTikTok clipsInstagram ReelsYouTube Shorts
How it works

Launch a campaign in an afternoon, not a quarter.

No agency retainers, no month-long negotiations. Set it up once and let the budget settle on the creators who actually move the needle.

Add your game

Paste your Steam link and it lands on your list — title, art and store details come with it. No profile to fill in.

Set the campaign

Budget, duration and your reward CPM. Invite the creators you want by email.

Creators claim keys

They grab a key, play, and post clips to YouTube Shorts, TikTok or Reels.

We track & settle

An hourly job reads view counts and credits each creator's balance until the budget runs out.

Watch it land

Views, spend, budget left and top creators — on the dashboard, updated as the clips go up.

For creators

Get paid for your views. Keep every cent.

Studios invite creators to their campaigns. Take the invite, claim a free key, post your clip to YouTube Shorts, TikTok or Reels — and earn a set rate for every 1,000 views. Each campaign says where earning starts, usually once a clip passes its first 1,000.

K
@kira.plays
3,140 followers · joined 2 campaigns
Example
$960 earned
// from 6 clips this month · $2 per 1,000 views
YT
Neon Drift first 10 minutes
214,000 views
$428
TT
this boss fight is insane 🎮
96,400 views
$193
IG
underrated indie you need to play
61,200 views
$122

What you see is what you get

We take no cut of your balance, and we pay the transfer fee ourselves. The number on your screen is the number you cash out.

Counted every hour, not every month

Your views are recounted every hour and what they earned lands in your balance right away — no month-end statement, no waiting for the campaign to finish.

No minimum. Cash out when you want.

No threshold to reach first and no waiting for a payout day — press the button and your whole balance goes out.

What you earned stays earned

Your total only ever moves up. Pull a clip down and it stops earning — but nothing it already earned is taken back.

A fair split, not a race

If a campaign's budget can't cover everyone, it tops up the lowest-earning creators first — never first-come, first-served.

Join as a creator
For studios & publishers

Marketing spend that pays only for results.

Marketing eats 20–30% of a game's production cost. ClipRaid turns that into a transparent, pay-per-view line item you control end to end.

Your own creator database

Keep every creator you work with in one studio-owned list — import them, invite them, re-invite them campaign after campaign.

Automated settlement

The budget distributes itself by views at your CPM. If it runs short, the lowest-earning creators are topped up first.

Key distribution

Paste your Steam keys in bulk. Creators claim them, you see who has what, in real time.

Live campaign tracking

Views, CPM, effective CPM, budget usage and top creators.

Conversion attribution Roadmap

Tie wishlists and sales back to the clip that drove them — UTM and probabilistic attribution.

clipraid.com/campaignsExample
N
Neon Drift — Launch Raid
14 days left · YT · TikTok · Reels
Total views
1.5M
Eff. CPM
$2.00
Creators
34
Budget used$3,000 / $5,000
Own your roster

Your creators. Your budget. Our 10%, on top.

Keep the creators you already work with, keep the budget you set for them, and pay one fee — 10% added on top of that budget, charged once. We never take a cut of what a creator earns.

Bring your own creators

Invite the creators you already know by email — they join as partners in a list you own and manage, not a marketplace you rent.

10% on top, not off the top

Our fee is added to the budget you set, not carved out of it — a $5,000 campaign funds $5,000 of clips. It is charged once, on the invoice, and never again on the way to a creator.

Unspent budget comes back

A campaign spends only what its clips actually earn. When it ends, the remainder returns to your balance — fee already paid, so the next campaign spends it in full.

Do the math

A 25% commission is really 33%.

They cut it off your deposit. We add ours on top of the budget.

They take
Other platform$1,250 fee · 33.3% effective
$3,750
ClipRaid$455 fee · 10.0% effective
$4,545
+$795to creators
+397kviewsWhat the extra budget buys at a $2.00 CPM — $2.00 per 1,000 views. An illustrative rate, not a ClipRaid price.
33.3%effective
10%on top
Elsewhere it keeps adding up25% off your deposit → 33.3% effectivePayout fees, on the creator — no rate quotedA minimum before they can cash out
vs
That is the whole list.
Start free

Two ways in. Pick yours.

Studios run the campaigns and pay for the views. Creators post the clips and get paid for them. Both start here.

Studio

I have a game

Set a budget, invite the creators you want, and pay only for the views their clips get.

Creator

I make clips

Claim a free game key, post your clip, and earn a set rate for every 1,000 views. We take no cut of it.

Join as a creator

Already have an account? Log in.